Using traditional radio, it’s more of a guessing game-you would need to buy multiple stations in the Miami DMA or MSA and select radio formats you presume are geared towards women within that age range. Using digital audio, you can buy that exact audience and feel confident that no impressions (or $$) are being wasted. Let’s say you want to reach women 18-34 who live in Palm Beach, Florida. There’s no way to guarantee who is actually listening and who has tuned out during a commercial break. Alternatively, when you buy traditional radio spots, you must buy the station’s total audience during specific dayparts regardless of your target. Our listeners are logged in 100% of the time, so we know precisely who is being targeted and receiving ads. radio?Ī: Digital audio is structured on a per impression basis-a 1:1 relationship with the listener. Q: What’s the biggest difference between buying digital audio vs. With a minimum spend of $250, you can access Pandora’s premium inventory as well as other audio publishers’ inventory. If your budget is under this minimum, we also offer a self-serve solution with AudioGO, our self-service audio advertising platform. Our minimum annual spend to work with a dedicated Sales representative is $15,000 our managed service provides custom solutions to meet your unique business objectives and budget parameters. ![]() Q: How much does it cost to advertise on Pandora?Ī: We can accommodate budgets of all sizes. To help you get started, here’s a cheat sheet for some of our most frequently asked questions. The Branding of Cool: Round Table Discussion on Developing Artists, Technology, and Brands- An unlikely alliance.Launching a digital audio campaign with Pandora is easy! Whether you’re trying to grow brand awareness or drive store traffic, our dedicated team is here to understand your goals and make sure you nail it. Hear more about branding strategies in today’s music industry and music-discovery platforms at our NMS ’14 Movements: Read more about Pandora’s Promoted Stations on Hypebot and Music Ally. For today at least, I think it’s safe to call this limbo, the music business. There’s a place where music and strategic, cultural branding intersect. It is up to innovative companies like Pandora, as well as receptive brands such as Taco Bell and Skechers, to push the industry forwards. The future of the music industry concerns far more than music alone. Due to the large content-acquisition costs commonplace in today’s music economy, Pandora aims to compensate with an intensified effort towards brand partnerships and marketing. In order to ensure successful partnerships, Pandora has created a team committed solely to the construction of their brand-partners’ music stations.Īdvertising accounts for roughly 80% of Pandora’s income the platform saw its total ad revenue increase 45% in the first quarter of 2014 to $140.6 million. ![]() Taco Bell, Skechers and Sonos are among the partners attempting to increase brand equity and awareness by means of Pandora’s alternative marketing strategies. The ten brands participating in the beta will gain exposure from ten percent of Pandora’s 75 million monthly listeners. ![]() Similar to Apple’s iTunes Radio, Promoted Stations allows ad partners to create their own music channels. – Jonathan Eccles (Product Manager Native Ads, Pandora) Native ads address a massive opportunity for consumers and advertisers alike – how can you capture the intentions of someone at just the right moment, and then answer those intentions with branded content that is valuable and relevant? They’re calling this new format “Promoted Stations.” The music recommendation platform announced Monday they are beta testing an innovative ad unit, hoping to ramp up total advertising revenue. Brands now have the opportunity to share their musical tastes with Pandora’s user base.
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